The story behind the brand

After taking various lingerie studies and gaining the necessary experience, Fleur was sure that she wanted to develop her own lingerie brand. During her studies in customization, she discovered her love for design and passion for beautiful fabrics. Lingerie appealed to her the most. ''I can give my all in lingerie; it's really in the details. I can enjoy that, because in the end you really get a high-quality product.'' Her mission? Make every woman feel great in the most beautiful sets of lingerie. "It is the product you put on first thing in the morning every day and you want to feel good about it."

In 2022 the time had come: the PinkEve brand and the associated studio were born. "After a long preliminary process, my dream was clear: to turn my great passion into my job." Now Fleur works every day on the most beautiful items that can be shopped via

In addition to developing new collections, there are also dreams for the future. ''I would like to connect women through handmade lingerie and with a sustainable mission in mind. That is why there are plans to give workshops to learn to make lingerie together." Fleur also wants to make patterns available so that creative people can get started at home.

'Our mission is to make women feel great in their everyday lingerie'

A look behind the scenes at Fleur's studio

  • Sustainable approach

    No mass production and always looking for better materials to develop the end product as beautiful and high-quality as possible.

  • Model choices

    We see the female body as a work of art! Every shape, size and skin tone is unique in itself. That's why we work with models of all different body types to show that our lingerie looks great on everyone. Yes, also to you!